Blue Ocean strategy, how do you make your competitors out of the game?

Blue Ocean strategy, how do you make your competitors out of the game?

Blue Ocean strategy, how do you make your competitors out of the game
Blue Ocean strategy

Blue Ocean Strategy Book ... How to sweep the market and put your competitors outside the competition arena? Do you know the difference between red and blue markets? How do companies succeed in abstaining from competition, without draining their resources in the war of competitors?

All of these questions and more answered by the Blue Ocean Strategy or Blue Ocean Strategy How to build an unbeatable market that has made its 240-page pages great impact around the world.

Blue Ocean Strategy is a global theory that has achieved unprecedented fame, as it is a revealing study about future markets and how to organize and deal with them.

He destroyed the Harvard Publishing Records for fastest selling books, of which more than one million copies were sold during the first year of publication, and it was translated into 93 languages.

The authors of the book Blue Ocean Strategy are Professor Chan Kim and Rene Mauburgen (both prominent in strategy and distinguished research and have won awards for their writing).

The two are from Harvard University and in it they presented a competitive strategy and modern marketing by searching for new blue oceans away from competition and wars as prevailing in the business world.


Blue Ocean Strategy Book

The most important thing in this book is that it classified the markets into two types:

The first type is the Red Ocean

They are markets full of competitors, familiar markets where conflict is raging and competition is bloody. It represents most of the industries in existence today.

They are frequent and abundant in the business world and the basis of their success is the power of strong competition, which relies on traditional techniques such as product differentiation, cost reduction and quality improvement.

The second type is the blue ocean

It means virgin and quiet uninhabited markets that have not yet been discovered and have not been polluted in red. The color of bloody competition.


It is characterized by creating and creating a new demand based on new ideas that lead to a jump in value for the customer and the company at the same time, thus creating very profitable growth opportunities.

The authors thus highlight through this book that there are two ways in which you can establish your business / project / company, and the first is the traditional method across the Red Ocean.

While the second method that this book denotes is across the blue ocean, which is an innovative method that opens new markets and new customers away from the battles of others.

Take, for example, the “Facebook” model, after the Red Ocean (traditional media) was filled with wrestlers and bloody competition.

The idea of ​​Facebook came in a quiet blue ocean, under the name "social media", which was not a real market before .. Thus, "Twitter" succeeded ... And this is how the American "Apple" succeeded, after launching an entirely new operating system and phone, and outside the competition.

The book also cited many examples of the successful implementation of the Blue Ocean strategy in various fields such as watches, computers, cars, textiles, coffee, airlines, retailers, and even the circus.

The Blue Ocean Strategy Book came up with an innovative approach to making competition out of the game.

In it, the creator of this strategy proposes an empirically proven analytical structure and successful tools for creating and owning the blue ocean strategy. It explains the six ways to create blue markets.



Post a Comment

0 Comments